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Consumer Information for Sustainable Consumption and Production

COMMUNICATING FOOD SUSTAINABILITY TO CONSUMERS

INTRODUCTION

Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. The aim of the project is to support the development of effective food sustainability information tools by documenting best practices in communicating food sustainability credentials to consumers.

THE REPORT

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Shifting demand for food towards more sustainable consumption is increasingly recognised as necessary to address the climate...

The report Communicating Food Sustainability to Consumers focuses on the effective communication of sustainability information to influence consumer choice. It:

  • Investigates the drivers of consumers’ food choices, and particularly the drivers of more sustainable food choices. 
  • Examines how consumers’ stated food sustainability preferences compare to their observed behaviours, and what factors might explain any gap between intentions and actions.
  • Explores how different consumer segments (e.g., age and income groups) respond to food sustainability information presented at different levels (e.g., ingredient, product, brand, category), in different formats (e.g., online versus in-person shopping), and across major markets/geographies, with particular attention to information on climate/carbon emissions and biodiversity impacts.

The report is an output of the Consumer Information Programme, partially funded by the International Climate Initiative. It was developed through the collaborative effort of UNEP, WWF and GlobeScan.

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Food systems feed billions of people every day but face major sustainability challenges, from climate change, biodiversity...

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Many consumers are looking for healthier foods and they are also increasingly aware of the environmental benefits of dietary...

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Food sustainability labels and related tools have multiplied in recent years. Over 450 ecolabels globally cover a range of...

CASE STUDIES

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The Fairtrade Mark is a product certification that indicates that social, economic and environmental aspects of production...

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Rakuten Group, Inc. is a Japanese technology company providing a range of services in e-commerce, fintech, ad tech, digital...

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Lidl is an international discount retail chain founded in Germany in 1973 and operating across Europe and in the United...

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Unilever is a global consumer goods company with over 400 brands across beauty and personal care, food and refreshment and...

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Oatly Group AB is a food brand that creates alternatives to dairy products using oats. The range of products includes oat...

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In 2004, the Worldwide Fund for Nature (WWF) and its partner, the South African National Biodiversity Institute, established...

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UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Rakuten, the 5th case study in the series.

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UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Fairtrade Foundation, the first case study in the series...

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UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Unilever, the second case study in the series.

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UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Oatly, the third case study in the series.

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UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Unilever, the second case study in the series.

EVENTS & WEBINARS

Webinars will be held on 24 and 25 May 2022. Registration links will be shared closer to the date.

To learn more about the Consumer Information Programme of the One Planet Network, click here or contact ciscp@un.org.