Consumer Information for Sustainable Consumption and Production
COMMUNICATING FOOD SUSTAINABILITY TO CONSUMERS
Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. The aim of the project is to support the development of effective food sustainability information tools by documenting best practices in communicating food sustainability credentials to consumers.
The report Communicating Food Sustainability to Consumers focuses on the effective communication of sustainability information to influence consumer choice. It:
- Investigates the drivers of consumers’ food choices, and particularly the drivers of more sustainable food choices.
- Examines how consumers’ stated food sustainability preferences compare to their observed behaviours, and what factors might explain any gap between intentions and actions.
- Explores how different consumer segments (e.g., age and income groups) respond to food sustainability information presented at different levels (e.g., ingredient, product, brand, category), in different formats (e.g., online versus in-person shopping), and across major markets/geographies, with particular attention to information on climate/carbon emissions and biodiversity impacts.
The report is an output of the Consumer Information Programme, partially funded by the International Climate Initiative. It was developed through the collaborative effort of UNEP, WWF and GlobeScan.
WWF South African Sustainable Seafood Initiative (SASSI): Case Study on Communicating Food Sustainability Information to Consumers
The Fairtrade Foundation: A Case Study on Communicating Food Sustainability Information to Consumers