Consumer Response to Ecolabels
This one pager highlights that ecolabels are not the only form of communication strategy that should be adopted and delves into the challenges as well as opportunities for future ecolabelling schemes.
Food sustainability labels and related tools have multiplied in recent years. Over 450 ecolabels globally cover a range of sustainability related concerns, such as organic production, animal welfare and farmer income. New labels may address health or social impacts, carbon or water footprints, or any number of attributes of food products (Ecolabel Index 2021). A critical question is how consumers respond to the information provided by labels