Trends in Food Consumption
This is a one pager on factors that can influence the acceleration of adoption of more sustainable diets. It also highlights how producers can respond to and influence consumer trends.
Many consumers are looking for healthier foods and they are also increasingly aware of the environmental benefits of dietary change. However, while environmental sustainability is important to consumers it usually ranks below taste, price, health and convenience.Furthermore dietary practices are constantly evolving in response to individual, social, economic and other drivers. How can we accelerate the adoption of more 'sustainable' diets?