Lidl : Case Study on Communicating Food Sustainability Information to Consumers
This case study presents Lidl’s approaches, challenges and successes on communicating food sustainability information to consumers.It is one of a series of twelve case studies developed by UNEP, WWF and GlobeScan which include efforts by companies and labels to communicate food sustainability to consumers. The case study could be downloaded at the bottom of this page.
Lidl is an international discount retail chain founded in Germany in 1973 and operating across Europe and in the United States and Hong Kong. Lidl is a subsidiary of the Schwarz Gruppe, a multinational retail group that operates grocery stores under the Lidl and Kaufland brands. The Schwarz Gruppe is the largest European retailer and the fourth-largest retailer in the world by revenue. Lidl currently operates around 11,550 stores in 30 countries.