Unilever: Case Study on Communicating Food Sustainability Information to Consumers
This case study presents Unilever’s approaches, challenges and successes on communicating food sustainability information to consumers.It is one of a series of twelve case studies developed by UNEP, WWF and GlobeScan which include efforts by companies and labels to communicate food sustainability to consumers. The case study could be downloaded at the bottom of this page.
Unilever is a global consumer goods company with over 400 brands across beauty and personal care, food and refreshment and home care. Unilever products are sold in over 190 countries around the world and the company turned over EUR 51 billion in 2020, 58% of which came from emerging markets. The company’s purpose is to make sustainable living commonplace.
Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. Stay tuned for more articles in the series published every Tuesday and Friday over the coming weeks.
SDG 12 Targets
