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Oatly: Case Study on Communicating Food Sustainability Information to Consumers

  • Published on April 19, 2022

This case study presents Oatly’s approaches, challenges and successes on communicating food sustainability information to consumers.It is one of a series of twelve case studies developed by UNEP, WWF and GlobeScan which include efforts by companies and labels to communicate food sustainability to consumers. The case study could be downloaded at the bottom of this page.


Oatly Group AB is a food brand that creates alternatives to dairy products using oats. The range of products includes oat milk, yoghurt, and ice cream. The company was founded in 1994 and Oatly products are now available in 60,000 retail stores and 32,200 coffee shops in 25 countries globally.

Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. Stay tuned for more articles in the series published every Tuesday and Friday over the coming weeks.

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