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Influencing Individual Consumption - Global Alliance for Improved Nutrition

  • Published on October 13, 2021
A number of best practices and initiatives were shared during the workshop (Food Value Chain Consultations Workshop 4: Individual Consumption) regarding the role of Individual Consumption in working towards a more sustainable value chain

The Global Alliance for Improved Nutrition's (GAIN) work is mainly focused on developing countries, mostly in South Asia and Sub-Saharan Africa. When looking at individual consumption in these regions, they observed several things. 

GAIN believe that the influence of information and knowledge is overestimated in consumer behaviour. The real issue is motivation; if people want to eat differently, they will find a way to do so. For instance, how young people in western countries are eating vegetarian more frequently. But it is also important to look at the supply side as well as policies and regulations. Unless the supply and demand side work in concert, it will be difficult to make significant changes.

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