Introduction of Product Lifetime Extension

The Consumer Information Programme for SCP is excited to share an introductory video on Product Lifetime Extension available in English, Spanish and Portuguese subtitles!

Launched by Instituto Akatu and UN Environment, this video explains what product lifetime extension is and what it means for everyone on the planet. It highlights how businesses can apply product lifetime extension and circularity concepts to their strategies and how consumers can help too by making little shifts in their daily routines.

Further resources include a webinar on product lifetime extension and circular economy.

Akatu Institute

The world’s population currently consumes 60% more resources than the Earth is capable of replenishing each year. And only 16% of the world’s population (1.1 billion of the planet’s 7.2 billion inhabitants) is responsible for 78% of global consumption. 

Instituto Akatu was founded on 15 March 2001, the date on which World Consumer Rights Day is celebrated. Since its foundation almost two decades ago, Instituto Akatu has developed numerous awareness raising campaigns. It also engages with the government and civil society organisations to propose, support and influence guidelines and policies that help promote conscious consumption and strengthen social change initiatives. As a member of 10YFP,  Instituto Akatu monitores the implementation of the Consumer Information Programme and Programme on Sustainable Lifestyles and Education.

Unsplash - Krisztina Papp