Every year CUTS observe Green Action week (GAW) in Jaipur District as an activity under the Project ProOrganic-II. This year (2018) the theme of GAW was "Sharing Community". Focusing on the theme, activities had been planned to educate consumers about kitchen gardening, compost procedure and sharing food to avoid wastage. For this, CUTS had selected two Communities (Ramnagar and Meenavala) of Jaipur.

Implemented in

  • Asia / Pacific
  • India

Sectors of activity
Agricultural and Fishery, Environmental Services, Consumer Goods, Culture and recreation, Waste, incl. Chemicals

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising

Type of lead actor
Civil society

Start date

End date

Shared by

George Cheriyan


CUTS International

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Objective of the Campaign:

* Raise consumer awareness on the Environmental Impacts of consumption and to promote sustainable patterns of consumption.
* Generate awareness among consumers about organic vegetables and fruits that would encourage consumers to shift towards organic agricultural products and sustainable consumption.
* To minimize the waste and reduces pressure on natural resources.
* To increase the supply of goods and services, making them more affordable.
* To empower people to create, trade, swap, access and share goods, services and resources among themselves.

Key observation:

•Sharing is in our culture, but we are just moving ahead from this.
•People of Jaipur are willing to come together and to work collectively.
•People are willing to share their things and ideas.
•We don’t have proper mechanism to do so.
•People are interested in developing kitchen gardens.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

The GAW activities has contributed in raising consumer awareness of the environmental impacts of consumption and promote sustainable patterns of consumption; in generating awareness among consumers about organic vegetables and fruits that would encourage consumers to shift towards organic agricultural products and sustainable consumption; in promoting consumers demand for organic vegetables and fruits; in fostering policy and practice for promoting the use of organic agricultural products thereby contributing towards sustainable pattern of consumption; and in encouraging more people to consumer organic products and thereby promoting a shift towards an ecologically sustainable food system for all. Besides, for the first time, a feeling of sharing was felt, recognized and well accepted by a society at large in many ways like sharing of household items, agriculture items like seeds and vermi compost manures etc. and readable books. This has not only brought a feeling of sharing of unusable or excess above items but have also brought the society closer by way of donating and sharing the unused and excess household items, which can be well used by others, who are not in a position to buy. This unique activity could also able to generate a feeling of sufficient availability of organic or other sustainable products, which ultimately tend to sustainable consumption.

Next steps and how to get involved

The Green Action Week Fund India is a joint partnership established between the Swedish Society for Nature Conservation (SSNC) and CUTS International in 2017.The purpose of the grant is to fund short-term campaigning activities to raise consumer awareness on environmental issues.

CUTS with the support of SSNC is implementing ProOrganic project in Rajasthan since 2013 with specific objective of promoting organic farming and consumption in the state by involving CSOs in generating awareness, capacity building and advocacy. CUTS is also running Green Action Week campaign in Jaipur city since then to generate awareness among common consumers on organic food and sustainable consumption.

Announcement-GAW Fund India 2019