Nicolas De Mot
My key expertise is in sustainable lifestyle in wealthy countries. Together with my colleagues we have been building training experiences to teach people how to reduce their general consumption and waste while having fun.
To quote the UN "People do not change behavior based on what they should do. They do not respond to data and statistics, nor to negative future scenarios. People act to fulfill their needs and aspirations. They make decisions based on price, accessibility, effectiveness and additional criteria like well-being or trends. Sustainability is not the defining criteria. Even the people who want to live more sustainably often lack information and access to affordable and desirable products and services. "
Our current approach is to work B2B with large corporation who employ weatlhy and influencial individuals who could themselves multiply impact.
We are still young but would really much like to increase our impact which is why we need to further connect externally & share.