Look Closer Campaign video highlighting the importance of life cycle ecolabels
This is a video to highlight the importance of life cycle ecolabels to fight greenwash. We ask that you promote and spread the word of this video so that consumers can understand.what true green looks like.
This video highlights what true sustainable consumption and production is through highlighting the importance of type I ecolabels and full ecolabelled products.
It helps consumers to question labelling and identify greenwash.
SDG 12 Targets
External source(s)
Actors involved:
Value Chain Stage(s):
Distribution / Retail
Extraction / Production of raw materials
Packaging
Policy / Regulation
Processing raw materials /product parts/components
Production / Manufacturing / Construction
Product/ Service Design and Planning
Use / Consumption
