Bilsvar (Swedish for "Answers about cars")
Bilsvar is a web service where new and used car models can be compared based on technology, economy, environment and energy consumption. The work has focused on the service providing a better basis for and information on environmental aspects when buying a car by introducing a "climate index", among other things. The purpose of the measure was to reduce the environmental impact of consumers' car use. The closer purpose of the measure was to improve the opportunities for consumers to compare the environmental characteristics of different car models as well as other aspects when choosing a car. A power chain for linking these purposes can be illustrated as follows: 1. The web service bilsvar.se creates improved opportunities for consumers to compare the environmental properties of different car models as well as other aspects when choosing a car 2. The increased usability of the service contributes to an increased use of the service 3. Consumers' use of the service contributes to better decisions when buying cars, in terms of cars that give rise to less environmental impact being chosen to an increasing extent 4. The composition of the car fleet is changing in the direction of cars with less environmental impact.
The project has resulted in the web service bilsvar.se being improved in terms of what information it provides as support for weighing environmental aspects into comparisons between different car models. The authorities have calculated what the car's climate impact looks like in everyday use in relation to all other cars on the market, which is now reported in Bilsvar. The car that has the absolute least climate impact per hundred kilometers gets the value one hundred and those with the most impact get the value zero. The service provides consumers with support to better compare different types of cars. With that decision basis and with such knowledge, (more) consumers can make more environmentally friendly consumption choices when buying a car. Increased knowledge among consumers in this respect can also contribute to increasing the legitimacy of measures at the societal level to adapt consumption to the environment. The large number of returning visitors also indicates that the service is perceived as useful and easy to understand. The biggest challenge within the project was probably to get us authorities to agree on a common interpretation of different words. What do we really mean by climate and environment? No one was allowed to leave the table before we agreed on the meaning of these words within the project and the project's goals. Without this, the work would have been impossible. The best advice to others who are in the phase of developing similar services is to start with the user's everyday life and the choices that are important there. Practical details in the choice of a car must receive as much focus as the environmental aspects we want to focus on as authorities. The user experience must be at the forefront. Always.
External source(s)
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