Wave of Change is a pioneering initiative from iberostar group to reduce the use of plastics, to promote responsible consumption of seafood and improve coastal health.

Implemented in

  • Dominican Republic
  • España
  • Jamaica
  • Mexico

Sector of activity
Tourism

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising

Objectives

Wave of Change is a pioneering initiative from iberostar group to reduce the use of plastics, to promote responsible consumption of seafood and improve coastal health.

Activities

As collected through the One Planet Reporting

Outcome level

SCP changes in practice

  • Moving beyond plastics and towards a circular economy
  • Responsible Consumption of Seafood
  • Coastal health

Impact and Results

IBEROSTAR’s operations are single-use plastic free by 2020, waste free by 2025 and carbon neutral by 2030.
IBEROSTAR’s seafood consumption is 100% responsible by 2025.
All ecosystems that surround Iberostar properties are improving in ecological health alongside profitable tourism by 2030.
WoC is recognized by 90% of clients in-stay by 2023 and is a major driver for 60% of clients to choose Iberostar by 2025.
IBEROSTAR’s own certification or verified partner certifications for responsible tourism are adopted by 2x the number of hotels Iberostar manages by 2030.