With an aim to continuously push for sustainable solutions, EEG has been successfully initiating Waste Management Programmes since 1997. Through our numerous campaigns supported by individuals, families, corporations and local governments, we collect and send for proper recycling the following materials: Aluminium Cans, Paper, Toners, Plastic, Glass, Batteries and Mobile Phones. We strive to create awareness in the region by imparting knowledge on proper reduction, reusing and recycling methods.

Emirates Environmental Group

Implemented in

  • Middle East
  • United Arab Emirates

Sectors of activity
Culture and recreation, Energy, Tourism

Type of initiative
Capacity Building & Implementation, Education & Awareness Raising

Type of lead actor
Civil society

Shared by

Habiba Al Marashi


Emirates Environmental Group

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The main objectives of EEG’s Waste Management Programmes are:
• Divert the quantity of waste going to local landfill sites
• Recycle different kinds of waste for further use
• Encourage the local recycling industry
• Support the waste management efforts of local authorities
• Save precious raw materials, water and energy
• Help to reduce pollution
• Create a culture of recycling in the society
• Contribute in reducing the carbon footprint of the country

With environmental degradation affecting the world today, it is imperative to adapt to climate change while finding ways to mitigate it. With the motto of ‘Reduce, Reuse, Recycle’, we believe a commitment to sound waste management is the key. It is through our robust Waste Management Programmes that we can create awareness in the society as well as safeguard and conserve resources. This leads to more mindful and environmentally responsible citizens who eventually become a collective voice of effective change in the world.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

The impact and growth of EEG’s Waste Management Programmes has been phenomenal. We have represented it in the following data.
Collection since inception:
• Aluminium Cans (1997): 278,672 kilograms
• Paper (2001): 14,693,011 kilograms
• Plastic (2006): 860, 351 kilograms
• Glass (2006): 2,259,538 kilograms
• Batteries (2006): 65,926 kilograms
• Mobile phones (2009): 35,796 pieces
• Toners (2001): 83,222 pieces

Next steps and how to get involved

EEG has several plans in the pipeline to increase impact of this programme. With the right partnership, we would like to implement the following:
• Organise events and presentations to raise awareness and encourage more people to recycle
• Set up collection centres in academic entities and corporate buildings so the society has easier access to recycling and disposal
• Organise large scale interactive and fun events with mascots for educational institutions for greater interest among the youth
• Organise action Days to mobilise the masses to responsible recycling
We would also like to invite private sector entities to work with us in this highly impactful programme.