Schibsted provides a platform that facilitates second hand trade for our users. Every day millions of people buy and sell used items on Schibsted’s marketplaces around the world. Every time someone participates in secondhand trade it is an engagement for our common future. We call it the Second Hand Effect. Thanks to a unique report with data from ten of Schibsted’s marketplaces we can convert the environmental benefit from our users’ trade into numbers and the result is astonishing.

Implemented in

  • Africa
  • Europe and Central Asia
  • Latin America / Caribbean

Led by

Sectors of activity
Consumer Goods, Buildings and construction, Transport

Type of initiative
Education & Awareness Raising

Shared by

Britt Nilsen

Head of Sustainability

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Achieving SDG12: There are many reasons why people sell and buy products on second-hand shopping sites. One obvious reason is to make a good deal. Another is that people also see it as a practical way to get rid of furniture and other things. There is also a growing trend to shop vintage items and clothes. Last but not least, there is the environmental aspect. A user-survey in Schibsted’s Swedish marketplace, Blocket, indicated that greater awareness of climate change is increasing the incentive to use the site. No matter the motivation, the trade on these sites is an important contribution to responsible consumption and towards reducing our environmental footprint.


As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

This report shows that the Second Hand Effect actually reduces our negative environmental footprint. In 2018, Schibsted and Adevinta users from 10 sites saved 20.5 million tonnes greenhouse gases and 1.1 million tonnes plastic. This huge amount of greenhouse gas and plastic is equivalent to 24 million return flights from Paris to New York, the production of 162 billion plastic bags, or no traffic in Oslo for 41 years. It also equals the emission from 2,201,461 Europeans. And it equals 7.2 million tonnes steel which equals all steel used in car production in Germany & France during one year. See the report

Next steps and how to get involved

Check out our website for the initiative. We calculate the effect every year: