- Europe and Central Asia
- Latin America / Caribbean
Sectors of activity
Consumer Goods, Buildings and construction, Transport
Type of initiative
Education & Awareness Raising
Achieving SDG12: There are many reasons why people sell and buy products on second-hand shopping sites. One obvious reason is to make a good deal. Another is that people also see it as a practical way to get rid of furniture and other things. There is also a growing trend to shop vintage items and clothes. Last but not least, there is the environmental aspect. A user-survey in Schibsted’s Swedish marketplace, Blocket, indicated that greater awareness of climate change is increasing the incentive to use the site. No matter the motivation, the trade on these sites is an important contribution to responsible consumption and towards reducing our environmental footprint.
To calculate the savings of greenhouse gases and material, we have collaborated with the Swedish Environmental Research Institute, IVL. IVL has used the sales figures from the different marketplaces as well as customer surveys and information about energy consumption from office operations and data centers. The calculation is based on the assumption that each used product that is sold replaces the production of a new equivalent product. IVL has extracted data regarding the material composition of products sold at our marketplaces and recalculated it into the equivalent of tonnes of saved greenhouse gas emissions.
Impact and Results
This report shows that the Second Hand Effect actually reduces our negative environmental footprint. In 2018, Schibsted and Adevinta users from 10 sites saved 20.5 million tonnes greenhouse gases and 1.1 million tonnes plastic. This huge amount of greenhouse gas and plastic is equivalent to 24 million return flights from Paris to New York, the production of 162 billion plastic bags, or no traffic in Oslo for 41 years. It also equals the emission from 2,201,461 Europeans. And it equals 7.2 million tonnes steel which equals all steel used in car production in Germany & France during one year. See the report https://secondhandeffect.schibsted.com/
Next steps and how to get involved
Check out our website for the initiative. We calculate the effect every year: https://secondhandeffect.schibsted.com/