In 2027, the Secretary of State for tourism of Portugal adopted the Tourism Strategy 2027. The strategy was developed through a participatory process which involved all stakeholders in the country. It contains a vision, priorities and clear economic, social and environmental goals for the sustainable development of tourism in Portugal.

Implemented in

  • Europe and Central Asia
  • Portugal

Sector of activity

Type of initiative
Policy Frameworks & Tools

Type of lead actor
Government / public sector

Start date


The Tourism Strategy 2027 wants to reaffirm tourism as a tool for economic, social and environmental development in Portugal as well as to position Portugal as one of the most competitive and sustainable tourism destinations of the world.


As collected through the One Planet Reporting

Outcome level

Policy instrument for SCP

  • financement of tourism SMEs
  • sustainability programme for local communities involved in tourism
  • the start-up program dedicated to sustainability

SCP Commitments

  • a set of ambitious goals for tourism sector to be achieved by 2027
  • Create opportunities for people through sustainable tourism

SCP monitoring and reporting

  • Regional observatories of sustainable tourism

Impact and Results

The Tourism Strategy 2027 has the following goals:
-Economic sustainability: increase the arrivals to the whole territory to 80 million overnights; grow in value and increase the receipts to 26,000 million euros.
-Social sustainability: extend tourism activities throughout the whole year and reduce seasonality; double the number of tourism diploma holders (secondary and post-secondary education); ensure that tourism creates a positive impact for local residents.
-Environmental sustainability: ensure that more than 90% of tourism businesses adopt energy and water efficiency measures and develop responsible waste management measures.