Green Sunday aims to challenge and offer an alternative to Black Friday and mass corporate consumerism by holding space for equitable, transparent and mindful consumption. We are encouraging Torontonians to rethink the way they shop this holiday season by showing support for companies that operate with a social and environmental purpose by selling local, upcycled, reclaimed, repurposed, all-natural, eco-conscious, package-free, and ethical goods.​

Implemented in

  • North America
  • Canada

Sectors of activity
Environmental Services, Consumer Goods, Education

Type of initiative
Education & Awareness Raising

Start date
01/11/2019

End date
08/12/2019

Objectives

Green is the New Black: New holiday market celebrates local, sustainable products encouraging a new way to shop this holiday season
Green Sunday offers an alternative to Black Friday that gives consumers access to local businesses and products that reduce the carbon footprint of their gift giving

Toronto, Ontario - December 2, 2019 - Does the holiday gift craze have you anxious already? Come shop for your loved ones at Green Sunday - a new type of holiday market showcasing local and sustainable products and companies offering an alternative to the mania of Black Friday, encouraging Torontonians to rethink the way we shop this holiday season. Show your family and friends that you love them with beautifully crafted, high-quality gifts that will be in their lives for years to come - and know that your money is well-spent.

Green Sunday is part of a growing trend of concerned consumers who are paying attention to product materials, where they come from, how they are processed, and what impact those decisions have on the planet. Across Toronto and beyond, people are seeking out better choices for themselves and the planet, from plant-based foods and ‘slow’ movements, to reducing single-use disposables and opting for transit or cycling instead of cars.

Green Sunday co-hosts Collective Impact Journey and Wisebird are encouraging Torontonians to show support for companies that operate with a social and environmental purpose by selling local, upcycled, reclaimed, repurposed, all-natural, eco-conscious, package-free, and ethical goods. This mindful market provides access to a variety of these options, from handmade jewelry, clothing and ceramics to locally-roasted artisanal dark chocolate and plant-based self care products, all under one roof for easy shopping access.

As part of the Market, food and climate justice activist and Torontonian Rachel Parent will speak about her journey becoming an activist at the young age of 12 and why she founded Kids Right to Know, a non-profit organization that encourages youth to be informed about the contents of their food. An accomplished speaker exposing issues with genetically modified organisms, Rachel was rece

Activities

As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

We will report back with data once the event is done!