To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands Association, organises every 2 years the Nudging for Good Awards. The 2019 edition took place on 17 October at the Concert Noble in Brussels.

Implemented in

  • Africa
  • Asia / Pacific
  • Europe and Central Asia
  • Latin America / Caribbean
  • Middle East
  • North America

Sector of activity
Consumer Goods

Type of initiative
Education & Awareness Raising

Start date
17/10/2019

Shared by

Naomi Scott-Mearns

Sustainable Consumption Manager

CI-SCP

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Objectives

The Awards contest aims to inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives. Nudging looks at influencing people’s behaviour positively and without constraints, based on Behavioural Insights.

Activities

As collected through the One Planet Reporting

No activities have yet been reported under this initiative

Impact and Results

The Awards highlight inspiring nudges, insights and innovative ideas from the branded consumer goods industry.

Next steps and how to get involved

www.nudgingforgood.com