AIM Brands Nudging for Good Awards 2019

Published on August 5, 2019

To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands Association, organises every 2 years the Nudging for Good Awards. The 2019 edition took place on 17 October at the Concert Noble in Brussels.

The Awards contest aims to inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives. Nudging looks at influencing people’s behaviour positively and without constraints, based on Behavioural Insights. Nudging looks at influencing people’s behaviour positively and without constraints, based on Behavioural Insights. Introduced by Cass Sunstein and Richard Thaler in 2008, Nudging is becoming a key tool for policy-makers, but has also gained increased support among the branded goods industry. Brands have a unique role to play in helping people to improve their behaviours and adopt more responsible and sustainable lifestyles. Participating companies submit an active or recent Nudging for Good initiative, which is validated in terms of behavioural impact and addresses one of the three categories Health & Well-being, Environmental Sustainability or Social Responsibility. The Awards highlight inspiring nudges, insights and innovative ideas from the branded consumer goods industry. www.nudgingforgood.com