Iberostar Group
Founded in 1956, the Iberostar Group is a 100% family-owned Spanish company and a global standard in the tourism industry. Offering numerous holiday accommodations throughout the world, it aims to be a leader through a sustainable tourism business model that encourages respect for individuals and the environment.
Global Tourism Plastics Initiative Signatory
The Iberostar Group offers holiday experiences in locations throughout the world through a sustainable tourism business model that encourages respect for individuals and the environment.
Through their Wave of Change movement, they have committed to removing single-use plastics in all their operations in 2020 and sending no waste to landfill by 2025, being carbon neutral by 2030, and 100% responsible in their seafood supply chain by 2025. The Iberostar Group is also on the advisory board of the GTPI.
Role in programme(s):
Commitments:
In the framework of the Global Tourism Plastics Initiative, Iberostar Group commits to:
- Eliminating problematic or unnecessary plastic packaging, plastic items, single-portion or single-serving packaging, containers for cleaning products, and cling films by 2020 by for example changing from single-use amenities to bulk dispensers in 100% of its rooms by 2020.
- Eliminating from their food and drink services problematic or unnecessary plastic packaging, plastic items, single-portion or single-serving packaging, and containers for cleaning products by 2020 by for example doubling the quantity of larger serving unit kitchen items purchased instead of single-serve units and by starting to produce most of its own bread, ice cream, and pasta products amongst others in at least 80% of its properties to make them packaging free.
- Eliminating problematic or unnecessary plastic packaging from their wellness facilities, conference centres, meeting rooms, food and handcraft or on-site stores, lobbies, receptions, and other areas by 2020.
- Replacing plastic packaging, plastic items, single-portion or single-serving packaging, containers for cleaning products, and cling films from their food and drink services by reusable solutions by 2020.
- Introducing reusable solutions in their service areas (e.g., wellness facilities, conference centres, meeting rooms, food and handcraft or on-site stores, lobbies, receptions, and other areas) to replace plastic packaging, plastic items, single-portion or single-serving packaging, containers for cleaning products, and cling films by 2020 by for example moving away from single-use plastic water bottles by investing in reverse osmosis water fountains in its hotels by 2020, then exclusively offer water to clients through refillable bottles.
- Replacing problematic or unnecessary plastic packaging, plastic items, single-portion or single-serving packaging, containers for cleaning products, and cling films with reusable solutions from their rooms and bathrooms by 2020 by for example replacing in-room amenities such as plastic laundry bags or clothes protectors with reusable, cloth options.
- Hiring a director of strategy for circular economy in its Sustainability Office to interface with international partners and organize operations internally. This position will be charged with implementing and developing a strategy to move Iberostar towards a highly functional circular economy by 2030.
- Implementing corporate level training for employees to adopt behaviours for a circular economy in its operations, including the innovative reuse of materials used within the hotels.
- Engaging the value chain to provide data on recyclability and compostability of plastic packaging to facilitate the move towards 100% of plastic packaging to be reusable, recyclable, or compostable by 2025.
- Taking action to increase the amount of recycled content across all plastic packaging and items used by 2025.
- Collaborating with others and investing in collection and segregation of recyclable and organic materials in their facilities to help increase recycling and composting rates in practice.
