This webinar is a practical tool on how to communicate the sustainability attributes of products. It explained 10 principles of how to make reliable claims, and featured real life case studies.
25 October 2019
  • Consumer Information for SCP
  • Sustainable Lifestyles and Education
Product Sustainability Information

The original information about webinar

DATE: Friday 25 October

TIME: 09:30 - 11:00 CEST

RECORDING:  You can watch webinar here. 

Sustainable products are a growing business opportunity, especially for emerging and developing countries. Still, challenges impair the rapid growth of green markets. Besides the malpractice of greenwashing, key barriers to sustainable consumption include the uncoordinated proliferation of diverging and/or unchecked product sustainability information tools and the resulting mistrust and confusion among consumers, as well as information providers. 

The Guidelines for Providing Product Sustainability Information are a practical tool on how to communicate the sustainability attributes of products. It was organized by the One Planet Network Consumer Information Programme, the Sustainable Lifestyles and Education Programme and UN Environment. The webinar was held in English and walk attendants through the 10 principles of how to make reliable claims, featuring real life case studies collected from organisations working in the area of sustainable lifestyles.

The webinar was held in English and featured a case study example from the German textile company dnamerch, a road tester of the guidelines. The case study demonstrated:
- the value of the Guidelines for Providing Product Sustainability Information for guiding organisations to align their communication strategies around
- the ease of following the Guidelines
- what was learned from the practical implementation
- what changes in practice have occurred as a result of the practical implementation


The Guidelines for Providing Product Sustainability Information were developed in a consensus finding process by members of the Consumer Information Programme and were published by UN Environment and the International Trade Centre in 2017.

International Trade Centre 

The International Trade Centre (ITC) is the only development agency that is fully dedicated to supporting the internationalization of small and medium-sized enterprises (SMEs). This means that the agency enables SMEs in developing and transition economies to become more competitive and connect to international markets for trade and investment, thus raising incomes and creating job opportunities, especially for women, young people, and poor communities. Established in 1964, the International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations.

Read more about One Planet network Consumer Information Programme and Sustainable Lifestyles & Education Programme.

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  • Consumer Information for SCP
  • Sustainable Lifestyles and Education
Webinar
Certification, Consumer goods, Eco-labels, Education, Lifestyles, Procurement, Value chain