Ms. Yulia Gracheva
at Ecological Union (Civil society)
Multistakeholder Advisory Committee of a programme: Consumer Information for SCP
Areas of interest
About my workI work as a director and head of the certification body in Russian ecolabelling type I organization (Ecological Union, ecounion.ru). From 2017 I am the member of the Board in Global Ecolabelling Network. My main responsibilities in Ecological Union are: 1. Managing of the only one Russian internationally recognized ecolabelling program "Vitality Leaf" (GEN member) from 2007. 2. Development of the ecolabelling criteria, sustainability standards and procedures for products and services, expert and analytic works. 3. GR in the field of credibility of the green claims. 4. Speaker at the conferences in the topic of green economy, ecolabelling, green marketing. 5. Expert for the mass media on the topic of sustainable development and standards of sustainability. 6. Marketing of the ecolabel through raising awareness of the target audiences: consumers, business, retail, government. Tools used: guidelines, brochures, mobile app, seminars, publication in media.
Areas of expertise
Sectors of activityConsumer Goods, Food & Beverage, Public Procurement, Industrial Sector