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Ms. Ximena Franco


Director of Florverde Sustainable Flowers

at Florverde (Scientific / Technical)


Partner of programme: Consumer Information for SCP

About my work

Promoting sustainable practices in floriculture at all levels: from farms to the final consumer, and all the involved steps on the value chain. Leading on-farm programs involving growers, local environmental authorities and other key stakeholders. Coordinating communication campaigns to involve diverse audiences in the sustainable practices; this, through social media, websites and on-site activities. Working with the buyers and traders to find the advantages of a sustainability label and what is the added value of a sustainably certified flower instead of a non-certified one: ¿what is different in a Florverde Sustainable Flowers certified bouquet/arrangement?. What is important is what happens before, with the effort and commitment of growers, workers, local communities and other interested stakeholders, aiming to care, protect and preserve our natural resources, respect people´s rights and care about the consumer needs.

Areas of expertise

Sectors of activity

Agricultural and Fishery, Environmental Services, Water, Consumer Goods, Scientific Research, Development and Innovation


Europe and Central Asia, Latin America / Caribbean, North America