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Ms. Karin Elgin-Nijhuis


Managing Partner

at Elgin & Co (Business Sector)


Partner of programme: Sustainable Tourism

Areas of interest

About my work

Karin Elgin-Nijhuis (MA, MSc) is a heritage, tourism and communication expert working with countries, regions, cities, tourism and heritage organisations on optimising their strategy and communication for the purpose of responsible tourism and visitor experience development and the preservation of cultural and natural heritage. Areas of expertise: (online) branding and content and communication strategy, including reputation management, stakeholder engagement, social PR, crisis management, storytelling and narrative techniques.

Areas of expertise

Sectors of activity

Culture and recreation, Education, Scientific Research, Development and Innovation, Tourism