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Ms. Karin Elgin-Nijhuis


Managing Partner

at Elgin & Co. (Business Sector)


Partner of programme: Sustainable Tourism

Areas of interest

About my work

Karin Elgin-Nijhuis (MA MSc) combines knowledge and experience in the field of heritage, tourism and communication in her work with DMOs, educational, governmental and heritage organizations. She assists these organizations with strategy, visitor experience development and optimising their communications. She specializes in narrative communication, storytelling, PR, reputation management and stakeholder alignment for responsible tourism and preservation of natural and cultural heritage. She is a co-founder and organizer of the Heritage, Tourism and Hospitality, International Conference (HTHIC).

Areas of expertise

Sectors of activity

Culture and recreation, Education, Scientific Research, Development and Innovation, Tourism