What Consumers Want: 7 key research insights on engaging consumers in recycling
Type of document: Communication / Awareness Raising
Understanding what information consumers respond to - and how they behave - is essential to get consumers recycling more often. This document draws on four major pieces of consumer insight research undertaken for OPRL Ltd (the UK's on-pack recycling label) by Tangible Branding, a consumer research company.
This extensive body of work, undertaken in the UK using a variety of online and face-to-face methods between April 2017 and October 2019, is distilled into 7 key insights.