How to Make Sustainable Living the New Normal. An Expert Workshop for Media and Policy Makers
Type of document: Communication / Awareness Raising
Emerging media and cultural influencers are becoming increasingly effective change agents for individuals. This publication taps into the strategic power of media and the effect it can have to promote more sustainable lifestyles. The Good Life Goals (GLGs) were employed as an example to demonstrate how to continuously track the effective way individuals take in information. The publication concludes with defined and developed actionable communication plans to promote more sustainable living globally.