CGF/ Futerra

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The Honest Product Guide

Type of document: Communication / Awareness Raising

The Consumer Goods Forum and the change agency Futerra have joined forces to investigate the cutting edge of transparency.
In the guide we delve into what those businesses and consumers agree is the most important topic of transparency: the impact of products themselves.
This Honest Product Guide is designed for business leaders, brand owners, marketers, experts and changemakers seeking to solve the crisis of trust between companies and the consumers they serve.

Further information

This guide includes new market research with consumers in 7 countries. We also surveyed over 70 companies worldwide – members of The Consumer Goods Forum and of our survey partner, the Chartered Institute of Marketing – and interviewed leaders from both global and small challenger brands.