THE GOOD LIFE 2.0 PLAYBOOK (US Edition)
Type of document: Communication / Awareness Raising
The Good Life 2.0 Playbook is designed to inspire brand teams (and other stakeholders), showing that they can promote aspirations that are in line with happier lifestyles (that are also more sustainable). It is not a guide for marketing sustainable products, it does not define a Sustainable Lifestyle, nor should it be used to try and communicate to people how they should live. We need to shift aspirations as well as behaviours in the transition towards cleaner, smarter, and healthier lives.