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Consumer Wisdom: A Theoretical Framework of Five Integrated Facets

Published in 2018 by

Type of document: Best practices, case studies

ABSTRACT: We establish a parsimonious theoretical framework of consumer wisdom based on five mutually reinforcing psychological facets. Our research draws from wisdom literature and a set of 31 phenomenological interviews with informants who were identified through a multi-stage nomination process. The five facets of consumer wisdom that emerged are Intentionality, Contemplation, Emotional Mastery, Openness, and Transcendence.

Further information

The article includes a detailed set of "wise consumption" practices, organized using the proposed theoretical framework.