The business case for eco-innovation

Type of document: Best practices, case studies

This publication sets out to demonstrate the compelling business case for eco-innovation and how it can enable your company to carve out commercially interesting opportunities. You are presented with examples from companies that have integrated eco-innovation at the core of their business strategy.

Further information

Eco-innovation is an approach for companies to lead their way in sustainability and circularity. The approach helps to integrate the economic purpose of any business with its social and environmental purpose. Sustainability becomes part of the corporate DNA and a source of innovation, in turn fueling engines of inclusive and sustainable growth. Eco-innovation can help SMEs access new and expanding markets, increase productivity, attract new investment into the business, increase profitability across the value chain, and help them stay ahead of regulations and standards. This publication outlines five business drivers and provides case studies to demonstrate these. UNEP gratefully acknowledges the funding support of the European Commission in developing this publication.