Opening and Keynotes Session
Consumer Information conference:
Opening & Keynotes address: Seizing the opportunity of sustainable consumption for business
13 September 2022
14:00 - 16:00 CEST
Seizing the opportunity of sustainable consumption for business, how to communicate products’ sustainability and change consumption behaviour
Effective communication on the sustainability of products is a key marketing aspect for companies. An increasing share of people are aware that their consumption has an impact on the planet, and declare they want to buy more sustainable products or go for innovative and more sustainable business models. Nevertheless, there is an important gap between declaration and action.
Why do green claims matter to companies? How consumer information can contribute to modify consumption behaviour? How can innovative and sustainable businesses engage more actively with their clients on the environmental attributes of their products?
The panelists discussed the role that the private sector needs to play in the sustainable transition and how the information they provide to consumers can change consumption patterns. The discussion also focused on the increasing role of regulation on greenwashing by presenting the European Union Directive on Empowering consumers for the green transition and its impact on misleading environmental claims. Panelists shared thoughts on how to bridge the gap between declaration and action in terms of sustainable consumption. Based on the state of the art of international research, how can communication on sustainability be more efficient?
Chief of the Resources and Markets Branch at the UN Environment Programme
Head, One Planet Network
Ulf D. Jaeckel, PhD
Head of Division `European and International Policies on Adaption to Climate Change - BMUV
Fatima Abou Abbass
Specialist in organic food and green consumerism trainings & Green action week for the Mediterranean region Ambassador
President at Akatu Institute
Member of the European Economic and Social Committee (EESC), he is the co-President of the Consumer and Environment Category
Director General of Consumers International
CEO of the Centre for Responsible Business (CRB)
Coordinator for the Life Cycle Assessment Network-Uganda
Seizing the opportunity of sustainable consumption for business : How to communicate products' sustainability and change consumption behaviour?
Reaching consumers through credible eco-labelling
How can e-commerce platforms empower the sustainable online consumer?
Opportunities and challenges in leveraging product sustainability information to shape more sustainable food supply and demand
Building the business case for nature friendly consumption: how businesses scale up consumer information on biodiversity and ecosystem services and thrive
The role of product sustainability information to engage consumers and businesses on product lifetime extension