INTRODUCTION

The objective of the session is to showcase how businesses can take responsibility for a healthy planet and benefit from including aspects of biodiversity in their marketing campaigns.   

Businesses are realising that safeguarding biodiversity and ecosystem services is crucial to maintaining their business models. Private sector initiatives such as The Global Partnership for Business and Biodiversity by the Convention on Biological Diversity or OP2B - One Planet Business for Biodiversity are prominent examples of collective action towards halting and reversing adverse effects on nature. Those initiatives prepare businesses to develop relevant measures that support the implementation of the consumption and production related targets that are currently negotiated as part of the Post-2020 Biodiversity Framework.

But how does this look in reality and where do consumers come into play? And: how can we address those challenges in an alliance between businesses, policy makers and consumers? The session “Building the business case for nature friendly consumption” will provide answers and spark off discussions on how to move forward.