World Food Travel Association
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization, and today is regarded as the world’s leading authority on food and beverage tourism. Every year, the Association serves a community of nearly 200,000 people in 150 countries. Its mission is to preserve and promote the awareness of culinary cultures through hospitality and tourism. The WFTA leads in culinary placemaking, a powerful tool for economic and community development, as well as in food tourism research, professional certification and the creation of valuable resources for business owners and entrepreneurs. The organisation works with industry partners to leverage food and beverage to create a strong sense of place, thereby increasing visitor arrivals; destination brand equity; and export demand for their area’s food and beverage products. The WFTA provides communities with tools to protect their unique culinary cultures and gastronomic heritage, and promotes its mission regularly to consumers and media all around the world.
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