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Sustainable First

Sustainable First inspires actions and strategies for moving towards a more sustainable pattern of development in tourism providing prosperity and opportunities for all. 

Sustainable First iaims at recognizing individuals, companies and organizations making significant efforts and contributing to the environmental, social and economic welfare of the planet.

Role in programme(s):


In the framework of the Global Tourism Plastics Initiative, Sustainable First commits to:

  • Helping to raise awareness on the Global Tourism Plastics Initiative through the Sustainable First platform outreach activities
  • Sharing the stories of businesses leading by example in the shift towards circularity in the use of plastics Reporting publicly annually on the progress made in the implementation of the Initiative


“Climate change is no longer a distant threat. Its impacts are here today and we must act now. 
We are stronger together and I truly hope that as many as possible will join us as signatories, ready for this decade of climate action in tourism.”
Mafalda Borea
Sustainable First
Climate Action Plan Pending