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Positive Travel Experiences Powered by Local Heroes

Herost is a new travel platform that is changing the way people experience the world.

Herost is a community-driven platform that connects travelers with local hosts who offer unique and authentic experiences. Herost is all about co-creating positive experiences for both travelers and hosts.

Herost is the perfect way to travel sustainably and responsibly. Herost hosts are committed to sustainability and they use eco-friendly practices. Herost also supports local communities by providing them with a platform to share their culture and experiences with the world.

If you are looking for a new and exciting way to travel, then Herost is the perfect platform for you. Herost is the future of travel.

Here are some of the benefits of using Herost:

  • Unique and authentic experiences: Herost offers a variety of unique and authentic experiences that you can't find anywhere else.
  • Support local communities: Herost supports local communities by providing them with a platform to share their culture and experiences with the world.
  • Sustainable and responsible travel: Herost is committed to sustainability and responsible travel.
  • Easy to use: Herost is easy to use and it's a great way to find the perfect experience for your needs.

If you're looking for a new and exciting way to travel, then Herost is the perfect platform for you. Herost is the future of travel.

The ambition of Herost is to stand as a reference travel guide and toolkit for hosts and travelers willing to have a positive impact on local communities and their environment.

Purpose: to make this world a fairer place to live and explore for all
Vision: to advance travel as a force for good and a tool for local development and empowerment
Mission: to support responsible travel accommodation, restaurant, activity and tour providers, and to highlight their sustainability engagement in order to connect them with travelers who care about their impacts on people and the planet.

Our Sustainable Tourism Engagement

Our values: 

  • Equality, equity and diversity
  • Creativity and authenticity
  • Quality over quantity, value over volume

We encourage travelers to book directly or through partner platforms sharing our values, and we encourage our partners to offer special benefits for our Herost travelers.

Contact us to become a Herost partner

Herost is promoting travel experiences that are good for people and the planet, with a particular focus on eco-friendly accommodations such as eco-lodges, as well as agritourism, community-based tourism, ecotourism, spiritual tourism, and well-being activities such as hiking, retreats, forest/sea/water therapy, yoga, etc.

To boost our awareness-raising and outreach activities, we have implemented a Global Youth Ambassadors program.

Through our international network of consultants and partners, we are offering consulting and training services for the sustainable development, management and marketing of tourism destinations, businesses and experiences.

Contact us to be part of our journey!

Our story 

The initial concept of Herost was created in early 2019 by Catherine GERMIER-HAMEL, a French impact Entrepreneur and Consultant living in Korea since 2005. Based on her international expertise in sustainable tourism development and marketing, she wanted to design a practical, innovative solution to increase the positive contribution of tourism to the host communities and their environments. As a result,  she first developed Herost as a solution of Millennium Destinations, the consulting and training company she founded in Seoul Korea, in 2016. In 2021, Catherine was appointed CEO of Destination Mekong, effective 1 November.

Subsequently, Louis HAAG, Shinobu HAYAMA and eventually Hortense SERRET joined the Herost adventure as Co-Founders and now as Advisors.

Since then, Herost has become a global community of hosts and travelers willing to make a positive change trough promoting tourism experiences that are good for people and the planet.

Between May 2020 and April 2022, Herost was a Korean startup headquartered in Seoul, with Catherine assuming the role of CEO.

In May 2021, Herost was registered as an association (Loi 1901) in France. It is now operated from Phnom Penh, Cambodia.


Climate Action Plan Pending


  • Impact entrepreneur - Sustainable Tourism Development and Marketing Consultant, Speaker

Knowledge items


Herost is an impact-driven brand and online platform dedicated to the promotion of sustainable, community-centered travel...


The main objectives of this initiative is to raise awareness of the UN Sustainable Development Goals and to inspire action...