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Glasgow Life - Tourism

As the strategic lead for tourism, part of Glasgow Life’s role is to support our city to adopt a cohesive and balanced approach to managing our destination. We aim to develop the sector to the benefit of our citizens, our economy and environment.  

We are focusing on key short terms deliverables and also longer-term actions which focus on helping to drive and support change across the city sector.


Glasgow Life has responsibility for key elements of the destination and will continue to work closely with stakeholders, industry and services as we strengthen our sustainable and responsible visitor economy.


Our activity will support Glasgow's overarching climate action plan  by focusing on key areas where our tourism and conventions team can have most impact.


We will support industry to make the necessary changes to becoming more sustainable, we will celebrate successes and will align with our national tourism organisation VisitScotland.