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Glasgow Life - Tourism

As the strategic lead for tourism, part of Glasgow Life’s role is to support our city to adopt a cohesive and balanced approach to managing our destination. We aim to develop the sector to the benefit of our citizens, our economy and environment.  We work closely with stakeholders, industry and services as we strengthen our sustainable and responsible visitor economy.

We have launched our Glasgow 2030 Tourism Strategy which sets out five strategic priorities:

1. Increase the value of tourism to Glasgow’s economy

2. Enhance the experiences that we offer

3. Create value for Glasgow’s people through the tourism sector

4. Support vibrant places across the city and surrounding region

5. Deliver tourism in a sustainable and inclusive way 

The 2-year action plan to support this 2030 strategy is still being developed.  This new action plan will supersede our existing Glasgow Tourism and Conventions Sustainability Plan for 2023-25, to ensure our sustainability work is fully incorporated into our day-to-day destination activity. 

Our activity will support Glasgow's overarching climate action plan by focusing on key areas where our tourism sector can have most impact.


We will support industry to make the necessary changes to becoming more sustainable, we will celebrate successes and will align with our national tourism organisation VisitScotland. 

Role in programme(s):


Glasgow aspires to become one of Europe’s leading sustainable tourism destinations. The city has an overall goal to be carbon neutral by 2030 and acknowledges the destination’s role in promoting and encouraging responsible tourism.
Our city partners are making progress in a number of areas to help us review our practices and help drive change across the sector:
Glasgow is currently ranked 4th in the world on the Global Destination Sustainability Index (GDS-Index). which aims to bring destinations together to benchmark and improve the social and environmental performance of their respective meetings industries by highlighting best practice and promoting responsible business tourism.
In 2017, Glasgow Convention Bureau become the first ever convention bureau to win a Green Tourism Award; the go-to standard for sustainable tourism. Glasgow Convention Bureau was awarded a ‘Silver’ grading for demonstrating a progressive approach and commitment to sustainability.
In 2021 Glasgow became the first UK city to achieve EarthCheck Benchmarked Community Status. Based on the belief that ‘what gets measured, gets managed’ the EarthCheck Sustainable Destinations program helps communities to measure and monitor their environmental economic, and social impact, and prepare and track that performance against their own targets and the performance of other destinations across the world.
In 2021 Glasgow Convention Bureau also became the first convention bureau in the world to join the Tourism Declares initiative, which aims to inspire and encourage all sectors of the travel industry.
Glasgow played host to COP26 in 2021, which reflects our ambitious plans for a low carbon and climate resilient future.
We continue to build on our existing credentials to further support the city in achieving its sustainable objectives and play a greater role in helping to make Glasgow greener.