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GECA is an independent not-for-profit organisation with over twenty-three years of experience engaging with stakeholders across the entire lifecycle of products and services. Since 2000 we've been dedicated to enabling architects, specifiers, procurement professionals and consumers to make good choices for their clients and the environment. Previously known as Good Environmental Choice Australia, GECA was founded around a vision for a sustainable future for people and planet. Since the beginning, we have aimed to facilitate this vision via our ecolabel program following ISO 14024 principles for global best practices.


Our ecolabelling scheme was the first of its kind in Australia, and we're proud to be the only Australian member of the Global Ecolabelling Network (GEN), the leading network of the world's most credible and robust lifecycle ecolabels. Our ecolabel was also the first to be recognised by the Green Building Council of Australia's (GBCA) Green Star rating system.


Regional leadership in the built environment has been a significant driver for GECA from the start, and in 2014 we received GENICES recognition, a formal peer review process based on ISO 14024 guidelines to benchmark member programmes as a basis for mutual trust. Our recognition is beneficial for Australian manufacturers seeking third-party certification in international markets. It also benefits Australian architects specifying products and materials for overseas green building projects.


In 2016, the APEC Ministers of Trade officially endorsed GECA as the Australian representative for the APEC Green Supply Chain Network (GSCNET). GECA was tasked with promoting certified products throughout the APEC region and supporting developing South-East Asian countries in improving sustainable consumption and production practices. In the same year, we also helped to develop ISO 20400 - Sustainable Procurement Guidance as a member of the Australian delegation to the United Nations Environment Program's Global Forum on Sustainable Procurement.

Our holistic approach to sustainability, which embraces environmental, social and health impacts, has been greatly informed by the Sustainable Development Goals (SDGs). The UN Global Compact and its Ten Principles align with the work GECA does daily. As part of this alignment with the UN SDGs, our team of experts has integrated relevant SDGs into all our ecolabel standards, providing clarity to consumers, specifiers, and procurement professionals about how they actively contribute to these targets.

GECA has proudly been a Certified B Corporation since 2015, named one of the Best For The World™ B Corps for our governance structures for the past two years. Our B Corp status is significant to us as we take the concept of continuous improvement very seriously, not just for our licensees but also for ourselves! The value of credible independent third-party certification is at our core.

Today we have over 2,000 certified products and services across 27 lifecycle ecolabel standards ranging from furniture, carpets and cleaning products to waste collection services, steel and cement. We've also expanded our environmental labelling services to include our Claims Authentication Service based on ISO 14021 and LCA & EPD Suite following internationally recognised ISO 14025 principles.


  • Strategic Communications Manager

Knowledge items


To improve the Sustainability in Australia's Construction and Infrastructure Industry by making wise choices during the...


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