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Brazilian Tour Operators Association (BRAZTOA)

BRAZTOA, the Brazilian Tour Operators’ Association, was founded in 1989 as a private, non-profit association, focused on valuing the activities of its members in an organized market, freedom of initiative and fair competition. To achieve these objectives, it maintains institutional actions to promote the development of the tourism market, also promoting and supporting commercial actions.

It acts as a hub that connects its members, nationally and internationally, to government institutions, the suppliers’ and distribution network, representative entities, academics, press and travel consumers.

Communication is the bridge that makes it possible to strengthen and improve existing relationships, enhance the development of the activity in a sustainable way and, at the same time, provide guidance, information and encourage the habit of leisure travel with travel consumers.

Role in programme(s):



Knowledge items


In the last two years, we have seen competition giving way to collaboration between the different players in the travel...


For Braztoa, sustainability is not an abstract concept: it is applied in our everyday activities and projects. We were...