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Changing how we do BUSINESS

Parallel Session
May 31st, 16:30 - 18:00

The full recording of the session is available below

Watch the Recording Here

Unsustainable consumption and production patterns are driving a triple planetary crisis of climate, biodiversity and pollution that is generating unbearable costs for our societies and environment. The global imperative to build a nature-positive, net-zero and inclusive future is an urgent and shared responsibility.

The private sector recognizes its role in addressing and finding innovative solutions to unsustainable consumption and production patterns.  From Multinational Enterprises (MNEs) to Small and Median Enterprises (SMEs), business has a role as drivers of innovations, job creators, and supporters of resilient ecosystems at global and local levels.

At the midpoint of 2022, a crucial transition year for the Framework for Sustainable Consumption and Production, there is an opportunity to bring business of all sizes together to make an honest assessment of the systemic challenges and opportunities that can form part of a shared agenda as we look to the important milestones ahead of us.

If we are serious about delivering circular economy and responsible consumption and production patterns in the transition to sustainability, it is time that we change how we do business, not only deciding on a value-for-money basis but also giving due consideration to social and environmental issues, through net-positive innovations, contributing to resources efficiency, decarbonisation, circularity and nature preservation.

The purpose of this session was to explore the systemic, cross-cutting challenges and opportunities for business to promote sustainable consumption and production (SCP), including the role of the private sector in the achievement of SDG12, and set the agenda for business action in the decade of delivery for sustainable development.

The session also sought to be an honest assessment of how some opportunities and solutions might also create unintended barriers for smaller business, and aimed to:

  • identify mechanisms to ensure a better articulation of actions between large and small companies in the context of a sustainable value chain;
  • identify innovations to induce business towards net-positive actions in support to active SMEs and responsible consumption and production;
  • mainstream SMEs and net-positive innovations in procurement systems;



The B Team and SEED propose a session where leading business across all levels can explore key aspects, challenges and opportunities related to how the private sector can play a role in the implementation of SDG12 and the development of the SCP Strategy.  The session will look beyond thematic or sectoral issues, to explore systemic barriers to sustainable consumption and production. The session is intended as a space to highlight what the role of business - from MNEs to SMEs - is in unlocking and catalyzing the solutions needed to accelerate the achievement of SDG12.



  • Ms. Elisa Estrada Holteng, Campaign lead, The B Team
  • Mr. Arab Hoballah, Executive Director, SEED


  • Mr. Franc Kamugyisha, CEO, Ecoplastile Uganda
  • Mr. Sanjay Kumar, APRSCP and SPP expert
  • Q&A


  • Ms. Hege Sæbjørnsen, Global Strategic Project Manager, Circularity, IKEA
  • Mr. Adi Reza Nugroho, Co-founder and CEO of MYCL Mycotech Lab
  • Q&A


  • Ms. Salome Zurabishvili, Executive Director at Global Compact Network Georgia
  • Ms. Leida Rijnhout, Chief Executive, World Fair Trade Organization
  • Q&A



  • Ms. Renata Piazzone, Instituto Arapyaú



Ms. Elisa Estrada Holteng, Campaign lead, The B Team

{Session Co-Facilitator}


Mr. Arab Hoballah, Executive Director, SEED

{Session Co-Facilitator}


Ms. Renata Piazzone, Instituto Arapyaú


Mr. Franc Kamugyisha, CEO, Ecoplastile Uganda


Ms. Hege Sæbjørnsen, Global Strategic Project Manager, Circularity, IKEA


Mr. Adi Reza Nugroho, Co-founder and CEO of MYCL Myotech Lab


Mr. Sanjay Kumar, APRSCP and SPP expert


Ms. Leida Rijnhout, Chief Executive, World Fair Trade Organization



Ms. Salome Zurabishvili, Executive Director at Global Compact Network Georgia 

Organisers and Co-leads

The B Team is a collective of global business and civil society leaders working to catalyze an inclusive economy on a healthy planet. We believe that for a better tomorrow for our communities, our companies, and our planet, we need bold leadership today – and we are not on track in the race for our lives. We have a track record of getting ahead of our peers on critical issues, from Net-Zero and gender-balanced leadership to corporate transparency, and are ready to use our influence and access to catalyze a shift in norms of corporate leadership.

SEED was founded at the 2002 World Summit on Sustainable Development in Johannesburg by UNEP, UNDP and IUCN as a global partnership for action on sustainable development and the green economy. SEED is based on the understanding that the promotion of social and environmental entrepreneurship with relevant support to SMEs is pivotal for environmentally friendly and socially inclusive development and poverty reduction.