WEBINAR: Ready to Drive the Market

Published on March 11, 2019

Launch of the report 'Ready to drive the market - experiences from road testing the Guidelines for Providing Product Sustainability Information'.

Original information about the webinar

DATE: Tuesday 12 March

TIME: 2:00 PM - 3:00 PM CET

RECORDING: You can watch webinar here.

Increasing the availability of reliable information to guide consumers’ decision-making is crucial to help accelerate the world’s transition towards more Sustainable Consumption and Production policies and practices. This has been internationally recognized in the Sustainable Development Goals through target 12.8. In 2018, the Consumer Information Programme embarked on a journey with 28 companies and standard-setting organizations from all regions to road test 10 principles on how to communicate reliably to consumers. 28 road testers self-assessed a multitude of different product sustainability claims in this exercise, recounting their good practices and their challenges.

The webinar under the One Planet network Consumer Information Programme launches the report 'Ready to drive the market: Experiences from Road Testing the Guidelines for Providing Product Sustainability Information'. It presents the aggregated results and conclusions drawn, and feature various road testers about their experience with applying the Guidelines.

Ready to Drive the Market

This report was produced by UN Environment and supported by International Trade Centre (ITC), through a project funded by the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, Germany and the Ministry for the Ecological and Inclusive Transition, France. It was launched on the 11th of March 2019 at the Fourth United National Environment Assembly (UNEA-4), in Nairobi, Kenya, which is the world's highest-level decision-making body on the environment.

The document is structured as follows:
- Section 1 presents a summary of the Guidelines and situates the road testing exercise.
- Section 2 provides the objectives and methodology of the road testing.
- Section 3 presents the main ndings and aggregated results from the road testing.
- Section 4 draws conclusions and sheds light on the implications of the results and opportunities for further supporting the application of the Guidelines on the ground.

Read more about One Planet network Consumer Information Programme: https://www.oneplanetnetwork.org/consumer-information-scp

Unsplash - Matt Howard