WEBINAR: Ecolabel, what is that? And how to develop a new ecolabel?
Original Webinar Details
DATE: Wednesday 5 February 2019
TIME: 13:00 CET [1 hour]
RECORDING: Available here.
Ecolabels are known as an effective marketing tool to communicate environmental friendliness of products to consumers and are a key tool to support implementation of green (public) procurement in many developed and developing countries worldwide. Many governments and industry groups recognize that eco-labelling could provide sought-after economic incentives for better long-term stewardship and availability of natural resources important for national economic welfare.
To further drive progress in this area, the Global Ecolabelling Network, GIZ Thailand and UN Environment have a project to support emerging ecolabelling initiatives around the world. The aim of the project is to facilitate learning between existing and emerging ecolabelling schemes, and build capacity to develop new ones.
The webinar was hosted by the Global Ecolabelling Network (GEN) and the Consumer Information Programme. The webinar features Eva Eiderstrom the Good Environmental Choice Ecolabel and Yulia Gracheva, PhD. from Vitality Leaf Ecolabel.
The Global Ecolabelling Network (GEN)
The Global Ecolabelling Network (GEN) is a non-profit association of third-party, environmental performance recognition, certification and labelling organisations founded in 1994 to improve, promote, and develop the ecolabelling of products and services. Only environmentally friendly products and services proven to have lower environmental impact may carry a GEN member ecolabel. GEN member ecolabels are among the world's strongest environmental labels for products and services. "Ecolabelling" is a voluntary method of environmental performance certification and labelling that is practised around the world. An ecolabel identifies products or services proven environmentally preferable overall, within a specific product or service category. GEN members operate some of the world's strongest ecolabels.
Read more about One Planet network Consumer Information Programme: https://www.oneplanetnetwork.org/consumer-information-scp
Unsplash - Evan Krause
