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Rainforest Alliance: A Case Study on Communicating Food Sustainability Information to Consumers

  • Published on May 5, 2022

UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Rainforest Alliance, the 8th case study in the series.

About Rainforest Alliance

Rainforest Alliance is an international non-profit organisation aiming to create a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis. Products are labelled as Rainforest Alliance certified with its “little green frog seal” if they meet the organisation’s Sustainable Agriculture Standard. The Rainforest Alliance seal and certification programme covers coffee, cocoa, tea, bananas, and other commodity sectors facing urgent environmental and social challenges.

 

Rainforest Alliance’s objectives

The objective of Rainforest Alliance’s consumer-facing communications is to help consumers make positive choices by providing pragmatic and easy solutions, driving a more sustainable market for certified products. Rainforest Alliance aims to build awareness, support and an understanding among consumers that Rainforest Alliance certification is not just a seal on products, but that it indicates positive impact. 

To learn more about Rainforest Alliance’s approach to communicate food sustainability information to consumers and learn about the challenges and successes, download the full case study here.

Project background

Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. This case study is one of twelve case studies showcasing approaches by companies and labels to communicate food sustainability information to consumers. Stay tuned for more articles in the series published every Tuesday and Friday over the coming weeks.

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