Launch of the Planeta-T campaign in Paraguay
In Paraguay, WWF Paraguay, within the WWF Germany project "Sustainable Consumption and Production", is running the Planeta-T campaign that aims to raise awareness among the population about responsible consumption habits, which in turn are linked to sustainable production.
Providing sound consumer information is a key pillar when it comes to advocating sustainable consumption and production (SCP) patterns. One of the goals of the WWF Germany project "Sustainable Consumption and Production" is thus to develop country-specific campaigns for consumer information and activation. In Paraguay, the SCP team is running the Planeta-T campaign that aims to raise awareness among the population about responsible consumption habits, which in turn are linked to sustainable production.
Planeta-T is a line of four tea blends, each packaged to display a certain message to raise awareness on responsible consumption and production patterns. The messages are designed to nudge people and to help them make informed consumption choices, establishing the link to their diets’ ecological footprint and how to reduce it.
The different designs include:
- the blue blend, which addresses plastic waste;
- the orange blend, which targets consumption of local fruits and vegetables;
- the yellow blend, which raises awareness about sustainable meat consumption;
- the green blend, which addresses packaging and recycling.
