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Launch of the Planeta-T campaign in Paraguay

  • Published on January 14, 2022

In Paraguay, WWF Paraguay, within the WWF Germany project "Sustainable Consumption and Production", is running the Planeta-T campaign that aims to raise awareness among the population about responsible consumption habits, which in turn are linked to sustainable production.

Providing sound consumer information is a key pillar when it comes to advocating sustainable consumption and production (SCP) patterns. One of the goals of the WWF Germany project "Sustainable Consumption and Production" is thus to develop country-specific campaigns for consumer information and activation. In Paraguay, the SCP team is running the Planeta-T campaign that aims to raise awareness among the population about responsible consumption habits, which in turn are linked to sustainable production.

 

Planeta-T is a line of four tea blends, each packaged to display a certain message to raise awareness on responsible consumption and production patterns. The messages are designed to nudge people and to help them make informed consumption choices, establishing the link to their diets’ ecological footprint and how to reduce it.

The different designs include:

 

  • the blue blend, which addresses plastic waste;
  • the orange blend, which targets consumption of local fruits and vegetables;
  • the yellow blend, which raises awareness about sustainable meat consumption;
  • the green blend, which addresses packaging and recycling.
Our team in Paraguay created a series of short videos on each of the blends with interviews related to the topic addressed. Since the project start in Paraguay, the team has work with the Association of Organic Producers (APRO) that is selling organic produce at local markets under the brand EcoAgro. With Genaro Ferreira, coordinator of EcoAgro, an interview on organic agriculture and short supply chains is featured in one of the videos.

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