Indonesian supermarket chain SuperIndo launches certified palm cooking oil

For a sustainable production of palm oil, the most important aspect is to ensure that land used for cultivation has not been converted to the detriment of the environment. Cultivation should only take place on fallow land and land that can and has been used for agriculture, in order to minimize the risk of carbon release (avoiding further deforestation).

The Roundtable on Sustainable Palm Oil (RSPO) is a global initiative that aims to make palm oil cultivation more sustainable through a variety of criteria and requirements to prevent deforestation, slash-and-burn practices, and human rights abuses. Certification criteria contain both environmental and social indicators. These include:

• No clearing of forests for new plantations, especially areas of high conservation value
• Environmentally responsible production
• Respect for the rights of the local population
• Respect for workers’ rights

Offering consumers a green choice

According to a survey that our team in Indonesia conducted with MarkPlus Inc. in 2020, 82% of consumers were willing to switch to sustainable palm oil products. This figure indicates that consumers are well-informed on the importance of choosing sustainable products. In practice, however, sustainable products were not available in markets. Over the past years, our team worked with businesses to introduce sustainable alternatives to supermarket shelves. Finally, a success was achieved in that

the large supermarket chain SuperIndo has now introduced certified sustainable cooking oil in their supermarkets

across the country. 

In a joint virtual event with the Indonesian project, the product was officially launched and received broad media attention.

It is clear that certification alone cannot tackle all the challenges connected to the whole palm oil sector. The RSPO certification standard covers more or less minimum requirements to sustainable palm oil cultivation. It needs to be developed further and continuously improved, and this needs to be done with broad stakeholders involvement. With the launch of RSPO-certified palm oil to the Indonesian market, a clear signal was set for the need for sustainable palm oil cultivation. The project team will continue to work with all actors involved in the palm oil supply chain to transform the sector in line with sustainabilty principles, and encourage stakeholders to implement further improvements beyond the current RSPO criteria.

Find out more on media trips that the project team in Indonesia has conducted to showcase best practices of palm oil production here.