Global Compact Network Chile presents its Orientational Guidelines for Sustainable Communication
As part of the work of its Group of Leading Companies for SDG 12 on Responsible Production and Consumption, the Global Chile Pact presented the Orientational Guidelines for Sustainable Communication. This new tool aims to provide companies with clear guidelines on how to report the sustainability of products and services effectively. The presentation event was attended by leading representatives of the public and private sectors, who also analyzed the new challenges in this area.
The Group of Leading Companies for SDG 12 brings together the Global Compact Network Chile member companies interested in developing initiatives and collaborative work within the SDG 12 framework "Responsible Consumption and Production." This group has been represented since its inception by Unilever and brings together companies and organizations of different sizes and activities. Based on the work carried out in this group, the need for a guide with sustainable communication principles was identified. The guide is directed at the marketing departments of companies, to provide them with tools to correctly report sustainability attributes in the products they offer in the market and the services they provide to the public.
The great crisis of confidence in institutions and also in companies has created significant barriers. It is essential to recover it, which is built through the communication of accurate, verifiable, and concrete information with a scientific or technical basis. The purpose is rooted in a genuine conviction to become aware of and responsible for their output to the public.
For this purpose, the publication has been based on the contents of the document prepared by the United Nations Environment Programme (UNEP), "Guidelines for the provision of information related to product sustainability" (2017), which have been updated and supplemented with information related to the local market, to bring the principles proposed by UNEP closer to the reality and context of Chile. The new contents in this version include an analysis of local trends and the characteristics of the regulatory framework in Chile.
Piedad Martín, acting regional director of the United Nations Environment Program in Latin America and the Caribbean:
"Our current consumption and production patterns have largely contributed to the triple crisis that threatens human and planetary health: climate change, biodiversity loss, and pollution. If we maintain our current habits, in 2050, we will need the natural
resources of three planets like ours to ensure a dignified life for a world population of 9.6 billion people. This is why the transition to more sustainable consumption and production is urgent. The private sector has a key role to play".
Margarita Ducci, executive director of Global Compact Chile:
"Through this guide, we hope to provide basic guidelines to help companies improve how they communicate the socio-environmental actions related to their products and services. We are confident that it will help the reputation of brands by promoting transparency and credibility through the delivery of transparent, truthful, and verifiable information, avoiding unintentional errors or greenwashing. This undoubtedly strengthens the relationship with consumers, making it easier for them to make purchasing decisions and encouraging conscious and responsible consumption habits.
The Orientational Guidelines for Sustainable Communication are attached and can be viewed as well as downloaded.
More information regarding the Guidelines can be found on Global Compact Chile's webpage here.