Foundation Earth: A Case Study on Communicating Food Sustainability Information to Consumers
UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Foundation Earth, the 10th case study in the series.
About Foundation Earth
Foundation Earth is an independent, non-profit organisation established to harmonise a system for front-of-pack environmental scores on food products, enabling consumers to make more sustainable buying choices. The organisation was launched in 2021, bringing together expert scientists and leading figures from food production and retailing across the United Kingdom and the European Union. The company’s headquarters are split between Spain and the United Kingdom.
Foundation Earth’s objectives
Foundation Earth’s aim is to promote more sustainable buying choices by providing consumers with clear and credible information, in particular through its Eco Impact label, while aiding and encouraging food producers to innovate in a more sustainable way.
To learn more about Foundation Earth’s approach to communicate food sustainability information to consumers and learn about the challenges and successes, download the full case study here.
Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. This case study is one of twelve case studies showcasing approaches by companies and labels to communicate food sustainability information to consumers. Stay tuned for more articles in the series published every Tuesday and Friday over the coming weeks.