Evocco: A Case Study on Communicating Food Sustainability Information to Consumers
UNEP, WWF and GlobeScan have developed a series of twelve case studies presenting efforts by companies and labels to communicate food sustainability to consumers. Read on to find out more about Evocco, the 6th case study in the series.
About Evocco
Evocco is a mobile app that helps people track, improve, and offset the carbon footprint of their food shopping. The app was founded in 2017 and launched in in November 2020 in Ireland and January 2021 in the UK.
Evocco’s objectives
Evocco’s goal is to help people track the carbon footprint of their food shopping. The Evocco team believe that helping consumers to track the climate impact of their food and providing them with more information about how they can improve this impact will encourage more informed shopping decisions, shift individual behaviour and drive wider systems change.
To learn more about Evocco's approach to communicate food sustainability information to consumers and learn about the challenges and successes, download the full case study here.
Project background
Under the umbrella of the One Planet network Consumer Information Programme, UNEP, WWF and GlobeScan developed a research project to improve our understanding of how the provision of sustainability information can influence consumers’ food choices. This case study is one of twelve case studies showcasing approaches by companies and labels to communicate food sustainability information to consumers. Stay tuned for more articles in the series published every Tuesday and Friday over the coming weeks.
Programmes:
SDG 12 Targets
