Recycle Week 2020
Recycle week is the UK’s largest national annual recycling campaign. It is the week where citizens, media, local governments, and brands come together to meet one goal: to galvanise everyone into recycling more of the right things, more often.
Objectives of Recycle Week 2020
Recycle Week 2020 was held between 21st - 27th September, tapped into the cultural shift of citizens’ new-found respect for the planet which was evident as a result of lockdown. Encouraging statistics released by Recycle Now found that through lockdown the UK has become even more environmentally aware, with nearly 9 in 10 households saying they ‘regularly recycle’. And an amazing 93 per cent of UK households say they believe that ‘everyone has a responsibility to help towards cleaning up the environment’. The theme for Recycle Now’s 17th annual Recycle Week was to thank the nation for continuing to recycle, despite all that has happened this year under the strapline ‘Together, We Recycle’.
Achievements
For the first time ever, Recycle Now secured external funding from 15 major commercial donors, enabling them to enhance the campaign and take it to the next level. At the heart of the campaign was the ‘hero’ film; this was a hard-hitting emotive film which celebrated the unsung heroes of recycling – our collection workers. Totalling over 1.5 million views in 7 days, it really captured the mood of the nation.
This was complemented by a huge range of activities during the Week, generating impressive engagement figures, achieving an incredible 26 million digital impressions and a whopping 185 million opportunities to see, hear or read about Recycle Week - up from 22 million and 59 million respectively last year. Podcast sponsorships and a partnership with One Minute Briefs were among many innovations introduced by Recycle Now to inspire citizens to change their recycling behaviours.
The country was also turned green as iconic landmarks across England and Northern Ireland were lit up to demonstrate their support of Recycle Week. These included the London Eye, The Blackpool Tower, Gateshead Millennium Bridge, Belfast City Hall and Enniskillen Castle, among many others. The City of London’s Tower 42 proudly displayed the Recycle Now ‘swoosh’ for the whole week.
Further Information
To find out more about Recycle Now, do visit us on our Instagram @recyclenow_uk, Twitter @recycle_now and Facebook @recyclenow.
SDG 12 Targets
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