The 2022 Waste Summit Conference - Driving value via the circular economy webinar

Usha was an expert panel member in this webinar and addressed the following questions:

Moving away from product ownership and into a shared model/product as a service

The transition away from a linear economy model/raw material use which also has a huge flow on effect to various operations including the supply chain

Improving R&D as products in a service models won’t be impacted by obsolete technologies etc

A model of product as a service, tying into the circular model delivery

Technology plays an important role

Values based customer – gen z driving the change and setting the trends, committed to climate change

Limited natural resources, pursing a circular model a critical path of behaviour change

Recent election result further showing the voting by the younger generation who want a cleaner/climate centric leadership

20/30 driving change by behaviour and their preference

Formal education esp around sustainability is shifting – clearer content and messaging

How enable community education/awareness through targeted messaging and unified communication to each generation