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UEBT Biodiversity Barometer 2022

  • Published on December 14, 2022

Since UEBT’s launch in 2009, 13 years of quantitative research have highlighted the amazing growth of biodiversity awareness, with more companies and brands taking a stand in favour of sourcing with respect for people and biodiversity. This year, the organization has worked with Harris Interactive on a worldwide survey that takes a deep dive into consumers' biodiversity aspirations and expectations. More than 14 questions were asked, making this year's survey the most extensive research undertaken since UEBT’s beginnings. 0ver 80,000 people spanning 16 countries have been surveyed since 2009, and their responses have provided valuable insights to companies and governments working on biodiversity. In the interim years, consumers have become more demanding, asking for more information on natural ingredients and looking deeper for regenerative and fair sourcing practices.

This report summarizes decade-long research and takes a deeper diver into the biodiversity aspirations and expectations of consumers. A total of 6,000 people were surveyed across six countries (Brazil, China, France, Germany, UK, and the USA). An interesting finding is that consumers not only value biodiversity information, but want it. With this research, companies will have to change the way they produce and market their products. On the other side of that same coin, consumers' choices and behaviours will shift. In doing so, this will accelerate the transition to sustainable consumption and production.

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